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About the Campaign

When emergency contraception was first made available to buy in pharmacies, the price was deliberately set high to prevent women from using it as a regular method of contraception. This is patronising and insulting.

British women have been paying up to £30 for a pill which costs a fraction of that to produce. In France, women can buy emergency contraception for just €7.

After we launched the Just Say Non campaign to call on the major retailers to drop the price of emergency contraception, Superdrug and Tesco both halved their prices of progestogen-based emergency contraception to around £13. Unfortunately, Boots initially refused, stating that they were concerned there would be complaints from those who oppose women’s access to this safe and essential medication – despite polling by YouGov demonstrating that the public support significantly reducing the price. They were also concerned that a lower price could encourage misuse.

In response to the backlash from members of the public, healthcare professionals and MPs, on Friday 21st July Boots publically apologised for their comments and pledged to look “at the sourcing of less expensive emergency hormonal contraception.” On Thursday, 31st August Boots announced they would be providing a generic emergency contraceptive for £15.99 across their stores from October. Lloyds pharmacy have said they too will provide a generic version from September for £13.50. Asda and Morrisons are also now selling versions for £13.50. 

This is good news for women – but it is not the end of the campaign, as we must make sure retailers make good on their commitment to reduce the price. But in addition – we want to see emergency contraception reclassified so it can be sold straight from the shelves of pharmacy shelves – meaning women do not need to undergo a consultation with a pharmacist unless they choose to. Many women find the consultation intrusive and embarrassing, and there is no clinical need for it. The morning after pill is an extremely safe medication which is sold without mandatory consultation in many European countries, the US and Canada. 

To join the campaign and take the next steps towards ensuring have straightforward, affordable access to emergency contraception, please sign up using the form below.

Join the campaign for change and Just Say Non! to the high cost of emergency contraception. 


 

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